If you are a lawyer or own a law firm and don’t have a web presence yet, you should probably start considering getting a website set up. Gone are the days of people looking for professional services in the yellow pages, or finding an ad in the newspaper.
Communities have moved online now, and therefore it only makes sense that you promote your services here too. But how do you get your company out there in the most professional and effective way? If you don’t know anything about web design or development and are considering getting professional help in, that’s not a problem and probably for the best. If however, you can find your way around basic concepts and are going to build your own site, we’ve got a handy checklist for you to take into consideration before embarking on this exciting shift.
The best practices we are about to discuss would be helpful to those who already have a website, as this would give them an indication of industry standards. And for those calling in the pros, best to ask them upfront to ensure these points are taken care of. Let’s get started!
#1 Make sure your site is responsive
It is important that your site’s display quality will work on all browsers and all devices. What this means is that the design is compatible and will open up, without any issues, on any device, operating system, and browser. Your prospects will be able to browse without being put off because they can’t access your information properly.
#2 Have an identifiable brand
Your branding should be in place. Make sure it features prominently on your website and that users will be able to identify your firm easily. If you do not have branding and a logo yet, consider hiring a professional graphic designer to develop one for you. Your site should be crisp, modern, and feature professional images and photos that are aligned with your branding.
#3 Showcase your team
Prospects usually warm up easier when they can see who they will be dealing with. But apart from the personal touch, it also adds to your firm’s credibility and gives you the opportunity to show your team’s accomplishments.
#4 Ensure you keep your site active with quality content
Not only will this enhance your SEO efforts, but it is also good for traffic. Users will enjoy going through your site if you are publishing useful and high-quality content on a regular basis. This does not have to be limited to articles but includes other forms of content such as videos, graphics or infographics.
#5 Pay attention to the details
Something like user experience can be easily overlooked, especially if you are not a professional web designer. This is however very important and can mean the success or failure of your firm’s website. If users cannot navigate easily, if the site is not functioning the way it ought to, or if it is just not accessible/user-friendly, you are bound to lose prospective clients instantly. Also make sure you have a prominent call to actions prompting prospects to contact you, or fill out a form, or request a quote. Whichever way you plan on gathering prospective clients’ information, make sure that functionality is in place and works like a dream.
Read this post for some more handy tips on crafting your firm’s website. We hope however that we could give you sufficient advice on ensuring your website is top-notch and gets the attention from prospective clients that it deserves. Feel free to get in touch with one of our professional web designers if you have any questions about your project.