Building, designing, and running a successful website can be a full-time job. One that you don’t necessarily have time for if you have to take care of business, see clients and go to court. It is however very important to have a web presence if you want to compete with your competitors and get noticed by prospective clients. Luckily there are tons of tools out there to make our lives easier, WordPress being but one of them. With WordPress anyone can build a professional website, you don’t have to be a developer or be able to code. If you can find a WordPress theme that suits your liking and your firm’s branding, you should be good to go.
What it all boils down to at the end of the day is having an online presence to increase your exposure, and having a clear objective for what you wish to accomplish with your website. This will give you an idea of what functionalities your website should have. For example, do you want prospective clients to be able to book appointments? Perhaps you want them to supply their contact details by using a contact form. Whatever the functionality, this will be achieved by installing certain WordPress plugins.
If you would like to learn more about digital marketing and publishing a great website, feel free to get in touch with one of our panel of specialists.
Let’s take a look at 5 of the best WordPress plugins for law firms.
Yoast is specially designed to optimise your website SEO efforts. This means higher rankings, increased site visitors, and increased engagement. You are able to install the free version or a premium version which affords you more keywords, content insights and so on. A must-have for any law firm!
Track and measure all your online marketing efforts with this plugin that will automatically gather all the important analytics. You’ll be able to see how many page views you had, where your views came from, what language users speak, the average time they spent on the site and so on. If you do run paid ads, you are even able to track how many clicks and views were generated from your marketing efforts. A very handy and insightful tool indeed.
Having credible reviews published by real clients has become imperative with the rise in sophisticated bots used by Google and other search engines. This plugin will allow your clients to publish their testimonials straight to your page. Of course, with the latest update, you are able to monitor and edit any sneaky typos. This is a must-have for any professional service provider out there if they want to increase their reach and engage.
This plugin is specifically designed for law firms and replaces the traditional contact form usually used on standard WordPress sites. The Lexicata plugin allows you to gain access to important leads and follow them up, hassle-free. Once a user completes a contact form on your website, the data is captured and sent directly to your inbox where you will be able to track and manage leads.
This plugin is perfect if you want to actively engage clients. Which is a no-brainer and a must-have. We would advise to have an active blog and compile a monthly or even quarterly newsletter that can be sent out to existing and prospective clients. OptinMonster is basically a plugin that allows you to include a pop-up once a visitor lands on your site asking them to subscribe and share contact information. You are able to track and guide the user’s journey through your site and even personalize pop-up messages.
Which plugin do you think will work best for your law firm? We hope you have found this post insightful and help you in choosing the best plugins for your brand new website.