Simply having a website is no longer enough. Not only should it be unique, have a constant stream of high-quality content, the design should be user-friendly and easy to navigate. Don’t get us started on other elements such as graphics effects or photos.
Integration with Google Maps is always a good idea, of course, and all those other things that just did not exist about 15 years ago. Yes, technology is amazing. Not only are we able to grab users’ attention, we can do it in style and get ranked higher on search engines while doing so. Which is, of course, the ultimate goal, right?
In this post, we take a closer look at 7 key elements that you should always have on your law firm’s website. Whether you are just starting out, a large corporation or a tiny firm with 3 partners, these elements are crucial for your firm’s digital success.
If you want to learn more about web design for your law firm, be sure to keep an eye out for all the latest news on our blog. You might just find this article very handy when you decide to build your own site.
Now, let’s get started and take a look at the 7 key elements every law firm’s website simply cannot be without, shall we?
1. Easy Navigation
You probably don’t want users to bump off your site just as they find it, right? Well, then you should make sure that your site is very easy to navigate. Users should be able to see the menu clearly and know exactly what it is that you are offering and wanting from them. If your site is not user-friendly, it won’t do great.
2. A Search Function
Sometimes when you cannot find something on a website, your eyes sort of automatically drifts to the left upper corner of the screen hoping you can search for whatever it is your looking for. Keep this in mind when building your own site. Make things as easy as possible for your prospective clients. If they can’t find what they are looking first off, they should be able to search for it. The search button should also be rather prominent and stand out.
3. About Section and Prominent Practice Area
Show off your team and partners and highlight your key areas of services prominently. Users and prospective clients should be able to access this information easily. This is the information that they are probably most interested in, to begin with – what it is you are offering them and a description of who you are.
4. Call to Action (CTA)
Pardon the marketing jargon, but no site should be without a call to action. Whether you want site visitors to sign up for your monthly newsletter or if you want them to get in touch with you, these features should stand out and grab their attention.
5. Contact Form and Map
Prospective clients should be able to navigate to your contact form without any hassles. They should be able to fill out the form and get in touch with you easily – this element is both good for your firm and prospective clients. Remember to include an integrated Google Map of how they can find your practice as well.
6. Footers With Enough Info
Sometimes footers are not really utilized properly. Which is a shame really? This is the ideal spot to put all the handy information users can’t find at face value sometimes. Things that you can include here is your contact information, social media buttons, and links to other pages and articles on your site. Make sure the design is simple and sleek and logically organized.
7. Striking Design and Fitting Images
Your website’s design should be simple, professional and striking at the same time. Wow, prospective clients and win them over with smashing photography and elegant layouts. Another thing that you should keep in mind when designing your firm’s website is the load time of pages. Keep your images at the optimal size to prevent your load times to lag.
Bonus tip: They say content is king, which is true especially in the case of SEO purposes. Be sure to keep a fresh and updated blog running with high-quality and unique content pieces.
There you have it! Without these 7 elements, you probably would be able to build a site, but it won’t be getting you very far. These elements will give you an advantage over competitors who haven’t done their homework properly. We hope you’ve found the article to be insightful and that you will be using these elements on your website in the near future!